Honda expands presence in Bohol with new Tagbilaran Flagship Store

The new shop opens on March 17; freebies await the first few customers


In the photo (center). Susumu Mitsuishi, the President of Honda Philippines, Inc., and Engr. Carl Ryan Lim, the President of Du EK Sam Inc. with other executives

from both companies who attended the flagship store opening.


Honda Philippines, Inc. (HPI), the No.1 motorcycle manufacturer in the country, ramps up its expansion nationwide with the opening of its third flagship store in Visayas (Tagbilaran City, Bohol).

"Launched in partnership with Bohol-based company Du Ek Sam, Inc., the 520-square meter shop is located at JA Clarin St. Dao District in Tagbilaran City. The new dealership offers a wide range of HPI products and services, along with other regular bikes, big bikes, power products, spare parts, and more. The event also highlighted the unveiling of The All-New CBR650R (2022 Year Model), another super sports bike with a race-inspired performance and a favorite companion from track day thrills to everyday commuting. Additionally, it boasts everyday versatility with inviting on-road touring features, which makes it a perfect complement to Boholanos’ busy work week but still poised enough for weekend fun.

“The opening of the new Tagbilaran Flagship Store serves as a testament to HPI’s commitment to sharing the ‘joy of mobility’ with Honda to more Filipinos around the country,” says Mr. Susumu Mitsuishi HPI President. “We are excited to take on this venture alongside Du Ek Sam, Inc., a valued and trusted partner of Honda through the decades.”

The partnership between Honda and Du Ek Sam, Inc. spans more than 30 years. Du Ek Sam, Inc. is one of the top dealers in Visayas and Mindanao, operating close to 70 3S (sales, spare parts, and service) shops around the country. The most-awaited flagship store opening was also graced by Governor Arthur Yap, Bohol, Tagbilaran City Mayor John Geesnell “Baba” Yap, together with his first lady Jane Yap, who all mentioned that this expansion means “more jobs and economic opportunities” for Bohol.

Du Ek Sam, Inc. also takes pride in being a compliant dealer of HPI towards the implementation of unparalleled customer service. As one of the leading dealers nationwide, they’re known for their quality service shops with experienced mechanics, who undergo regular product knowledge seminars to keep them updated with the latest trends and technologies.

In the photo (center). Susumu Mitsuishi, the President of Honda Philippines, Inc., and Bohol Gov. Arthur Yap. With Tagbilaran City Mayor John Geesnell “Baba” Yap and other executives from HPI.


HPI and Du Ek Sam, Inc. celebrate the new flagship store with special promos. On opening day, customers can get a free helmet, one-year LTO Registration, TPL Insurance, and gasoline for free. The store will also give free Honda jackets to the first fifty customers of regular bikes, and free racing Honda jackets for the first five customers of big bikes.

The new Bohol Du Ek Sam, Inc. Flagship Store opens from 8:30 am to 5:30 pm. For more information about the Bohil Flagship Store, contact Branch Manager Perla Campos at 0998-952-8136 or email Follow Honda Du Ek Sam Tagbilaran on Facebook.

Stay updated on Honda’s newest products and promos by visiting Follow Honda Philippines, Inc. on Facebook and Instagram (@hondaph_mc).

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