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Powering Dreams: Honda PH opens its Flagship Store in Tagum City

Honda Philippines, Inc. (HPI), the leading motorcycle manufacturer in the country, embarked another accelerating milestone as it opens its first Flagship Store in Mindanao’s fastest-growing urban city, located at Purok 2A Tandang Sora, Brgy. Canocotan, Tagum City, Davao del Norte.

From left to right – Mr. Yasunori Miyamoto (VP for Finance and IT Division), Mr. Jomel Jerezo (VP for MC Office and SCM Division & Spare Parts), Ms. Sayaka Arai (HPI President), Hon. Rex Aala (City Councilor Tagum City), Mr. Lorenzo Y. Rubinos, Sr. (Chairman - Binos), Mr. Frederick C. Rubinos (President & CEO - Binos), and Hon. Cheeno Miguel Diez Almario (2nd District Representative Davao Oriental)

From left to right – Mr. Yasunori Miyamoto (VP for Finance and IT Division), Mr. Jomel Jerezo (VP for MC Office and SCM Division & Spare Parts), Ms. Sayaka Arai (HPI President), Mr. Lorenzo Y. Rubinos, Sr. (Chairman - Binos), and Mr. Frederick C. Rubinos (President & CEO - Binos)


The opening was graced by Ms. Sayaka Arai - HPI President, Mr. Jomel Jerezo - Vice President for MC Office and SCM Division & Spare Parts and Mr. Yasunori Miyamoto – Vice President for Finance and IT Division. In partnership with Honda’s valued dealer partner Binos Marketing Corp., under the LYR Group of Companies headed by Mr. Lorenzo Y. Rubinos, Sr. – Chairman and Mr. Frederick C. Rubinos – President & CEO.

Binos Tagum, Davao del Norte branch is the country’s 17th Honda Flagship Store. “As HPI celebrates its 50th anniversary, we will continuously strengthen our efforts bringing the Honda Legacy and transcend the Honda brand image nationwide” says Sayaka Arai.

Honda Binos Tagum Flagship Store has an almost 700 sqm floor area that will welcome and captivate customers with cozy lounge facilities and offer HPI’s complete lineup of motorcycles and power products including its sought-after Big Bikes. Also brings the brand’s signature customer service by ensuring a worry-free after-service experience through their highly trained big bike and commuter bike mechanics, providing Honda genuine spare parts and complete genuine accessories that will surely be a one-stop shop for all motorcycle enthusiasts.

Furthermore, due to its strategic location, it lies at a crossroads between the rural areas of Davao del Norte, Davao de Oro, and the urban Metro Davao. Tagum City, as the second busiest city in the region and the 8th in Mindanao, will serve as the hub of Honda Motorcycle Products which will create access to different parts of Davao Region.

The festive opening event hosted an acoustic night and an exciting Honda Big Bike Models Unveiling - CL500, XL750 TRANSALP, and REBEL1100.

The new Tagum Flagship Store is open from Monday through Saturday, 8:00 am to 5:00 pm For more information, contact branch manager Ariel Lamprea at                     0945-275-8323 and check Honda Big Bikes Tagum – Binos Marketing Corp. on Facebook.


Kindly visit and stay updated on Honda’s newest products and promos by following Honda Philippines, Inc. on Facebook ( and Instagram (, YouTube (HondaPhilippines_Motorcycle) and Tiktok ( or contact (02)-8581-6700 to 6799, and 0917-884-6632.


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