Honda PH opens 1st Flagship Store in Baguio City

Guanzon Flagship Store, to serve as a hub for Riders, Big Bike Enthusiasts in PH’s Summer Capital


In the photo (center). Susumu Mitsuishi, the President of Honda Philippines, Inc., and Guanson Lo, the President of Guanzon Group of Companies, with other executives from both companies who attended the flagship store opening.


Baguio City, Philippines – [November 19, 2021] – There’s a new hub waiting for riders and big bike enthusiasts right at the heart of the country’s Summer Capital!

Today, Honda Philippines Inc. (HPI), the No.1 motorcycle manufacturer in the country, in partnership with Guanzon Group of Companies, officially opened its newest Flagship Store, located at KM 4 Marcos Highway, Bakakeng Central, Baguio City, Benguet.

The first-ever Honda Flagship Store in Baguio City, and the 10th of its kind nationwide, aims to bring Honda motorcycles and services closer to customers in the area, including the entire Cordillera Administrative Region (CAR). It will also serve as a hub, particularly for big bike riders who want to ride uphill in Baguio City.

“The pandemic brought a significant shift in customers’ habits. Riding a motorcycle became more relevant due to the growing delivery service sector and the increasing number of people looking at riding a motorbike as a hobby. Motorcycles are also considered one of the most convenient means of transportation as it lets motorists experience the joy of mobility amid the strict safety protocols set by the authorities,” said Jomel Jerezo, HPI Senior Assistant Vice President for MC Sales and Supply Chain Management.

“And since travel restrictions in Baguio City are now easing up, this new flagship shop also aims to serve as a layover place for riders and big bike enthusiasts to check our exciting motorcycle lineups, especially this coming holiday season,” he added.

With its 780-sqm floor area, the flagship store not only provides high-quality services that Honda is known for due to its well-trained mechanics and friendly staff. It also provides genuine accessories and spare parts and a complete display of Honda motorcycles and the exciting Big Bike lineups. Apart from its showroom, the store also has a cozy customer lounge and a dedicated vehicle service pit.

The store was formally inaugurated by Susumu Mitsuishi, the President of Honda Philippines, Inc. and Guanson Lo, the President of Guanzon Group of Companies. Other executives from both companies also attended the event.

In the photo (left), Susumu Mitsuishi, the President of Honda Philippines, Inc., turning over the marker to Guanson Lo, the President of Guanzon Group of Companies


“We are excited to formally open the 10th Honda Flagship Store and the 1st of its kind here in Baguio City. We believe that through this store, we can bring the joy of mobility closer to our customers – residents and tourists alike – here in the Philippines’ Summer Capital, especially amid the new normal,” said Mitsuishi.

Aside from the new shop in Baguio City, Honda also has nine other flagship stores located in Cebu, Davao, Makati, Cagayan de Oro, Bulacan, Batangas, Dumaguete, Cabanatuan and Aklan.

For more information about the Baguio Flagship Store, contact 09178737384 or email at You can also visit Honda Philippines Inc.’s official website –, follow them on social media: Facebook (Honda Philippines, Inc.) and Instagram (@hondaph_mc), or contact them via landline, (02)-8581-6700 to 6799, and mobile number, 0917-884-6632.



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