APRIL 22, 2018
Quezon City—April 22, 2018—Honda Philippines, Inc. (HPI), the number one motorcycle manufacturer in the country, unveils its newest brand campaign “ONE DREAM” to loyal basketball fans at the hard court of Smart Araneta Coliseum, as it officially opens the 2018 Honda-PBA Commissioner’s Cup in partnership with the Philippine Basketball Association, the most prestigious basketball league in the Philippines.
This season-long sponsorship was first announced last March at the Solaire Resort and Casino in Paranaque City. HPI hopes that through this partnership, it can extend its support to Filipino talents, specially to those whose dreams are associated to the PBA league.
“The sport basketball is still enjoyed today by Filipinos of all ages and walks of life, specially the young generation. Like the PBA, Honda has been a brand that touched the lives of different Filipinos through the years. As partners, PBA and Honda can help more Filipinos achieve their DREAMS,” said Mr. Jomel Jerezo, General Manager and Department Manager of Motorcycle Business Planning Department.
He also related this to Honda’s newest brand campaign. “ONE DREAM is inspired by the message of being One People. One Love. One Heart,” said Mr. Jerezo. “This means, that even though we know that Filipinos are an extremely diverse culture, we all have a strong sense of family and friendship. We all have dreams. ” This campaign imparts that Filipinos can reach for their dreams with Honda and its products.
Before the game, Honda and PBA Executives, held the ceremonial ball toss. Honda kept the halftime segment upbeat with its ONE DREAM music video.
This year, PBA is on its 43rd season and HPI presses on to bring the sport’s vibe closer to basketball fans, as the sport is considered to be a favourite among Filipinos. This initiative is attuned to the company’s vision of bringing the joy of mobility, especially through its safe, efficient, economical, and cutting-edge technology, as part of its ONE DREAM campaign.
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